Lane Ranch and Company Shines Bright on the Silver Screen
For most ranchers the day begins early, goes late and revolves around managing stock animals. For George Lane, his wife Charlene and adult son Justin, the whole endeavor is a bit more star-studded. You’ve very likely seen their work in a variety of places without ever knowing it. Those horses galloping alongside cars in a salt flat for a Firestone tires commercial aren’t the result of computer graphics. They are the liberty horses of Lane Ranch and they really did gallop along with those cars for the commercial.